What is expensive?
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Imagine you’re on a road trip to your dream city—the one you’ve spent years fantasizing about, bookmarking Instagram posts, and adding to your bucket list. The excitement is real. The road is breathtaking, the scenery mesmerizing, and everything feels perfect.
Until suddenly, you’re forced to make a choice.
You come across a fork in the road.
One path is unpopular, but recommended by the few mindful tourists who’ve actually explored the city. The other is widely used, a shortcut that’s faster and preferred by most locals.
The second option seems like the obvious choice, right?
• It saves time.
• It’s what everyone takes.
• Only a handful of so-called “over-smart” people avoid it.
Since it’s your first time here, you trust the locals over the tourists and take the shortcut.
And then—the unforeseen happens.
Your car gets jumped. You’re robbed. And worst of all? You miss the sunset at your dream destination.
You might blame bad luck. Fate. Circumstances.
But was it really?
Health works the same way.
For years, society and the media have marketed certain foods so aggressively that you’ve stopped questioning them. The real catch? They’re cheap. Your brain is used to them. Your wallet is used to them. And over time, your body pays the price.
Health problems aren’t rare in India. If there’s one thing we all fear but do nothing about, it’s the chronic diseases caused by our eating habits.
“What harm can two spoons of ketchup do?”
“Just one squeeze won’t matter.”
And yet, without realizing it, you’re consuming loads of hidden sugar. Every. Single. Day.
It’s time to change that.
And we’ve started it—for you.
Because this isn’t just “ketchup.” It’s a shift—one that should’ve always existed but never did.
So now, you decide.
What’s really more expensive? Real food or your health?
Full list of ingredients in our ketchup:
- ORGANIC TOMATOES
- ORGANIC APPLES
- ORGANIC DATES
- HONEY
- FERMENTED VINEGAR
- HIMALAYAN SALT
- ORGANIC GARLIC POWDER
- ORGANIC ONION POWDER
- PAPRIKA
- ORGANIC MUSTARD POWDER